Chapter 544
Chapter 544: Chapter 544: Emotional Marketing_1 Chapter 544: Chapter 544: Emotional Marketing_1 Upon hearing this, the reporters stirred into a buzz, whispering and exchanging glances, filled with astonishment.
Xu Yixue smiled and said, “So, I’d like to extend special thanks to the consumers of our product and the support of all sectors in Zhonghai City.
We’ve always believed that our product is very effective and merits the price.
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As it turns out, it does indeed.”
“Haha…”
The room erupted with lively laughter and a smattering of applause, immediately relaxing the atmosphere significantly.
As the laughter and applause died down, Xu Yixue waved her hand and introduced two beautiful women, one tall and one petite, standing beside her, “I believe many of you recognize these two beauties next to me.
To my left, this tall beauty is the chairwoman of a well-known clothing company, and to my right, this petite beauty has been hailed as a ‘goddess’ on the internet.
For various reasons, both ladies had used the first batch of our company’s products.
Today, I’m particularly honored to have them here to share their personal product experiences with everyone.”
The reporters below politely offered their applause.
Liu Yuyun was the first to speak, her voice clear and bright, “My name is Liu Yuyun, and I am 43 years old, although you probably wouldn’t believe it looking at me now.”
“Indeed, it’s hard to believe.
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You look to be about 25 or 26.”
“You flatter me!
Which 40-something looks as beautiful as this young lady?”
“Wow, she seems to be about the same age as my younger sister who just graduated from college.”
Gasps of amazement filled the air from below the stage, some from plants arranged by the company, but also from reporters giving genuine reactions.
Liu Yuyun’s smile was radiant, stunningly beautiful, captivating many of the male reporters in the audience.
Liu Yuyun continued, “Before using the products from the Yifan Beauty Company this morning, I was just an ordinary middle-aged woman with sallow skin, dark spots, and crow’s feet.
Every day, I had to apply makeup in front of the mirror to the face that made me depressed, but still couldn’t completely conceal the traces that time had left on my face.
I’ve had everything in life, a considerable fortune too, but the only thing I couldn’t let go of was the beautiful appearance that time had taken from me.”
“As the saying goes, the love of beauty is universal.
If you’re beautiful enough, everything you do in life is confident, let alone retaining the attention of the man you like or the persistent admirer by your side.
Thus, I feel extremely fortunate that such a miraculous product exists in the world, completely transforming my appearance, restoring my youthful beauty, and reclaiming the confidence that belongs to a woman.
I no longer have to worry about my man looking elsewhere while still enjoying what he has.”
This long speech was quite bold and straightforward.
But because of that, it spoke directly to the hearts of the audience, eliciting an emotional resonance.
The prime of a woman’s beauty lasts only a few short years, and regardless of one’s grace and charm when young, once aged, the allure invariably declines, without exception.
Thus, Liu Yuyun’s words might not deeply resonate with men, but middle-aged women were struck to their core, increasingly eager to use Yifan Beauty Company’s products for a transformation.
Afterward, Wu Fulan also shared her experience.
She was petite, and although she was already twenty-four years old, her lack of sunlight exposure over the years left her with a pale and delicate complexion, making her look only twenty.
Her voice was particularly soft and sweet, “My name is Wu Fuzhuang.
Ever since I was a child, I dreamed of becoming an actor and a big star.
Besides coming from a good family background, I was also very diligent, devotedly learning many skills, and eventually got accepted into the acting department of Zhonghai Media University.”
“However, before I could graduate and officially act in even a single production, my dream of acting was shattered.
Reporters here might be aware of the incident that occurred to me.
A psychopath slashed my face on campus.
The grotesque and twisted scar turned me into half angel, half devil, hideously disfigured, and it even scared little kids in my relatives’ homes to tears.”
“After that, I took a leave of absence from school and locked myself at home every day, too scared to go outside.
I even fell into such deep depression that I considered suicide several times.
Now, you can’t find even half a mirror in my house…
On many nights, I would wake up from nightmares, crying my eyes out, in extreme agony.”
By this point, Wu Fulan could no longer hold back the tears rolling in her eyes, sobbing uncontrollably, her delicate body shivering slightly.
“My parents were so worried that they started to grow white hairs.
They often stayed up to watch me sleep and took me around the world for treatment.
Each time, we went with hope but returned disappointed.
Gradually, I became numb inside and despaired.
My world might have been overshadowed forever.”
“However, my dad never gave up.
After seeing an advertisement for Yifan Beauty Company’s product, he personally waited at the sales point early in the morning and bought me a bottle of Miraculous Skin Cream.
When he handed me the cream, I lashed out at him, yelling that it was useless and he shouldn’t exhaust himself anymore for my sake.
In reality, I didn’t want to see him disappointed; the greater his hope, the deeper the eventual disappointment.
But he stubbornly applied it for me.”
“And then, just a quarter of an hour after it was applied, a miracle happened on my face.
The ugly scar that had ruined my life for years vanished without a trace, as if it had never been there.
At that moment, my mind short-circuited, and I was overwhelmed with joy.
The world in my eyes became vibrant and colorful again.
My mom and dad hugged me and laughed with joy, crying tears of happiness as they did.”
“My dad insisted on bringing me here to thank Yifan Beauty Company, and I was willing to come forward myself.
After all, it was Yifan Beauty that gave me a new life, a new world, new hopes, and a new beginning.
I can now bravely open my front door, walk confidently on the streets, and no longer fear the strange looks from other people.
Even my dream of being an actress has been rekindled, reignited within me.”
When she finished, the entire venue fell silent, so quiet that one could hear a pin drop.
Watching Wu Fulan’s tear-streaked face, someone in the audience started the applause, followed by thunderous clapping, warm and sincere.
Some female reporters were also moved, tears welling up in their eyes.
Backstage, Lu Chennong watched the reception through the big screen, unable to help but laugh, “Although it’s a genuine outpouring of deep emotions, one has to admit that emotional marketing is truly unfailingly effective, and the impact is explosive.”
Seeing that the emotional release had reached its climax, Xu Yixue took control of the situation in a timely manner, gesturing with her hands and said earnestly, “Dear friends from the press, I believe that the doubts about our company’s products must have diminished quite a bit by now.
As for the various rumors circulating online, I trust that they will collapse on their own in the face of overwhelming praise.”
Then, Xu Yixue smiled slightly and said, “Now, you may ask any questions freely.
Whatever questions you have, you can ask me, and I will answer all of them sincerely.”