SWNOVELXO Chapter 177
Chapter 177 Really good product
Yang Fei’s greatest reliance is to accurately grasp certain trends in later generations.
However, with his appearance, the butterfly effect became more and more obvious, and everything became uncontrollable.
The southern factory could have been able to sustain it for another one or two years, because the arrival of Yang Fei completely changed the fate of this factory.
It’s like a patient who gets cancer, who could have stayed alive for a while. However, because of a bad cold, the cancer cells spread rapidly, speeding up the process of death.
The same great changes have taken place in Vigor Factory. After Yang Fei poached Wei Xinyuan and other veterans, there was a tide in Vigor Factory, and the transfer of equity was also two years earlier.
Both of these factories could have survived until 1995.
Why did they all close in 1995?
Because, after 1994, the domestic daily chemical industry will undergo earth-shaking changes.
The early 1990s was a golden development period for local washing brands.
There were two major bases in the daily chemical industry at that time, one was the old base in Shanghai, and the other was the Pearl River Delta, which was colossal.
White cat, Longqi, Seagull, Huo 28, Panda and other manufacturers have successively launched new products such as enzyme-added laundry detergent and concentrated laundry detergent, which have flourished for a while.
This rapid development model has made Procter & Gamble, who has just entered the Chinese market, been greedy and began to use their swords.
At the end of 1993, P&G and Panda’s subsidiary Beijin Daily Chemical No. 2 Co., Ltd. jointly established Beijin Panda P&G Detergent Co., Ltd. Unfortunately, the sales volume was not satisfactory. After more than a year, P&G made another big move and introduced Tide detergent .
In 1994, Seagull, which was developing rapidly, was acquired by Henkel in Germany.
Small manufacturers in other regions have closed down or joint ventures.
All of this has become even more unpredictable because of the intrusion of the dark horse Yang Fei.
The entire industry began to shuffle in advance.
The real purpose of foreign capital’s aggressive acquisition of local brands is not to spend their money to promote our brand. On the contrary, after their acquisition, they harvested channels and hid the brand!
What foreign investors fancy is the channels of local brands!
They exerted their efforts on their own brands, which caused the local brands to gradually shrink their market share until they disappeared.
Procter & Gamble is doing such a thing, and Takeda Akio is doing such a thing too!
There is another major event in 1994-Chen Kaixuan established Libai Company.
When Libai was established, it was a regional brand just like Langqi in Huacheng, and it was not easy to sell after crossing the river.
In the hot land of Huacheng, the competition among major brands is the most intense.
When 1994 just arrived, Yang Fei and his men flew to Huacheng.
I chose to come to Huacheng at this time in order to pave the way first and grab the market.
At this moment, Tide has not been introduced by P&G, Libai has not been founded by Chen Kaixuan, the market is chaotic, and there are many small brands.
Jiebai’s distributors in Huacheng have spread all over the province’s cities and counties, but the sales volume in the country’s largest market is not satisfactory.
Yang Fei led a team to participate in the Commodity Fair.
The exhibition booth has been arranged by staff for a long time.
Yang Fei came to the booth and took a look.
Although Jiebai is an emerging daily chemical company, it quickly gained popularity. This time it participated in the expo and spent a lot of money to rent an eye-catching booth.
Expo is for domestic and foreign investment.
Jiebai participated in this meeting, the main meaning is to promote.
Zhao Wenbo suggested: “Is the price of our natural soap powder too high? It is two or three times that of ordinary powder! If low prices occupy the market, and then increase the price, will it be better?”
Yang Fei said: “Our general powder is already the lowest price. Natural soap powder is aimed at mid- to high-end consumers. You said soap powder is expensive? Then you know how much P&G Tide laundry detergent sells? They have a bag of laundry detergent. The powder, 400 grams, will sell for seven dollars! Our white 500 grams is only two dollars!”
“Tide? Procter & Gamble? Isn’t it sold in China?” Zhao Wenbo asked suspiciously.
“Oh, yes, not yet. I have converted the price based on their foreign sales price and exchange rate.” Yang Fei calmly said, “Each product has a different positioning. We can’t combine soap powder with General fans are sold at a price, and such a price comparison is totally meaningless.”
Zhao Wenbo said: “Then we have to open up the market, we can only advertise more.”
Yang Fei smiled and said: “The idea is correct, Mr. Zhao, you can talk to the major TV stations and newspapers and media in Eastern Province, and sign the advertisement at the lowest price. Our advertisement must be broadcast during prime time. Out! In addition to prime time, other time periods, we also need to win a few advertising spots.”
Prime time advertising prices in this era are not expensive for Yang Fei.
“Okay, boss.” Zhao Wenbo is the vice president of marketing. He should do these things.
Since the great success of the Canton Fair, various trade fairs and expositions have emerged in an endless stream.
Commodity Fair for daily necessities, right at the mouth of Yang Fei’s line.
Although it is not a weekend, the venue is still crowded.
Yang flew to the venue to hang out.
Su Tong followed Yang Fei’s side, and the four King Kong and Ma Feng were not far behind, not to disturb the boss, but also to deal with emergencies at any time.
A booth selling washing powder in front of him attracted Yang Fei’s attention.
“Walk by, don’t miss it, boss, come here to buy it? Take a look at our Libai laundry detergent! Good quality and low price!” A 35- or 6-year-old man waved while shouting.
Yang Fei recognized him at a glance. This person is Chen Kaixuan, the founder of Libai Group.
As early as 1991, Chen Kaixuan registered his Libai brand trademark, but he did not have his own company or factory. He found a third-rate daily chemical factory as an OEM. He followed the OEM model. OEM.
Yang Fei used OEM production before the establishment of Meili Daily Chemical Factory.
“Hehe, in the world, there is no real high quality and low price The raw materials, formula, labor, and cost of good things are much higher. How can it be cheap? If you take genuine white natural soap Powder, sold for two yuan a pack, I believe what you said is good and cheap.” Yang Fei picked up a pack of detergent, put it under his nose and smelled it, shook his head.
If you smell it, you can see what raw materials it uses, and even the importers of these raw materials.
Chen Kaixuan couldn’t laugh: “Who are you? You seem to know washing powder very well! This is a chemical product, produced by high-tech machinery! Most people don’t understand it!”
Yang Fei suppressed a smile and said calmly: “The builders used in inferior washing powder are harmful to the liver. Surfactants can destroy the stratum corneum of the skin. If you wash more clothes by hand, your skin will become wrinkled and rough. For this reason. In pursuit of fragrance, too much synthetic fragrance is put, and the smell is very strong, which can cause some people’s allergies. Fluorescent brightener itself is a toxic substance. In order to increase the appearance of washing powder, manufacturers have over-exposed them. These things are too much. The earth invades the human body and will cause great harm to health. If you count it this way, it is really not cheap and not beautiful!”
“Boss, are you here to hit the market?” Chen Kaixuan’s expression changed. “The detergents on the market are all formulated with this formula. Why don’t you pick other people’s thorns? Besides, our products, It complies with the national standard! I can sue you for slander and rumors!”
Yang Fei said: “Don’t be nervous, I’m not from the Quality Supervision Bureau. What I just said was not aimed at you. I just sent it out of sentiment. I just want to ask you, why don’t you sell really good products?”
Chen Kaixuan was taken aback, and after thinking about it carefully, what Yang Fei said earlier did not mention the specific brand. It was really hard to answer the question, so he asked: “Then I want to listen to you, what is a really good product? Mysterious. ? Or Langqi?”