After rebirth, I rejected the rich yandere lady

Time flies, and December is upon us.

The weather is getting colder, and the branches are bare, resembling a fifty-year-old man's bald head, stripped of its last semblance of dignity.

Since being with An Nuannuan, the day-to-day life of the couple hadn't changed much.

Of course, compared to the past, they would cuddle and embrace when they had nothing else to do.

And now, it had evolved into frequent hugs and kisses.

When someone has just tasted sweetness, they tend to become particularly addicted.

Xu Musen had been busy visiting various universities lately, having secured agreements with four or five, spread out in various locations around Hu Hai.

An Nuannuan's grandparents had put quite a bit of investment money, capitalizing on the marketing strategy of timing and information disparity.

Xu Musen had already begun expanding on a large scale, securing his territory first.

Now with a relatively mature operational approach, it was all about copying and pasting the model.

Occasional tough nuts to crack were mostly resolved by Xu Musen through a mix of grace and firmness.

Now that there was money in the purse, a wave of publicity was definitely needed.

The most effective strategy for the milk tea shop was collaboration.

Xu Musen recalled successful cases of collaborations between milk tea and coffee shops from his past life.

Aside from the first milk tea of autumn, there were collaborations with Xiao Xing and Maotai, but the most outrageous was certainly the open-world game that could be "sat on" with the catchphrase "I am Shenli Linhua's dog!" going viral.

From the perspective of a passerby, Xu Musen was deeply shocked and found it hard to understand.

But from a marketing perspective, it was nothing short of breaking into new circles.

Though the brand of Auntie's in Hu Hai had a fantastic reputation, it wasn't widely recognized yet.

Xu Musen desperately needed a promotion.

He had already picked out the anime for collaboration, "A Certain Scientific Railgun".

This anime had been on air for some time and was still a top-ranking popular show, destined to be the treasure of a certain small broken station in the future.

Xu Musen had talked to An Nuannuan's grandparents about the idea. The old couple didn't really understand sponsorship and collaborations.

But their connections were truly extensive.

They directly got in touch with a very capable advertising agency, which sent someone over to discuss the matter.

They spoke about the possibility of business collaboration.

The cost of such short-term, targeted category collaboration wasn't very high, as it benefited both parties.

In the end, they decided on a hundred thousand as the fee for a month of collaboration.

This agency was quite powerful and quickly reached an agreement with the Japanese side, sending over the contract. The campaign could officially begin in December.
Enjoy exclusive content from My Virtual Library Empire

One morning, Xu Musen called everyone together.

"My god, Railgun! I've seen that anime, the electric spark of your fingertip leaps is the unchangeable faith of my life!"

Ma Yaxing, being a hardcore anime fan, was immediately excited, as if he had encountered his own idol.

"Hey, cut it with the otaku talk, what's so great about a flat-chested anime girl?"

Zhou Hangyu clicked his tongue twice, mocking, "If you ask me, it'd be better to team up with One Piece, Boa Hancock is genuinely busty! I want to be Hancock's..."

Zhou Hangyu didn't finish his sentence before noticing a wave of disdainful glances around him.

And you have the nerve to call someone else a fanboy?

Xu Musen smiled and shook his head.

"Forget about One Piece, the collaboration fees are way beyond what I can afford. This one is good enough."

One Piece, Dragon Ball, Naruto, those are global-scale IPs. They don't need a small milk tea shop for promotion; the fees for collaboration are frighteningly high.

Ma Yaxing then sneered, "Big deal, what's the use of being so large? Don't you think flat-chested girls are also cute? There's a saying, without flat chests, how can there be peace under the heavens?"

"Have you not heard, 'without grandeur, how can you win people's hearts'? Aren't you afraid of bone knocking your teeth?"

"Hey, that's just... vulgar!"

"You little chick shouldn't even be discussing this. If you don't believe me, ask Boss Xu!"

Zhou Hangyu successfully shifted the topic onto Xu Musen.

"Actually, from the perspective of future children, I think that you should..."

Xu Musen glanced at the two of them, was about to speak, but his gaze swept over their shoulders nonchalantly, and then he calmly took a sip of tea before continuing.

"I think what's most important in a girl is her soul. The girl I like, whether she's poor or rich, beautiful or plain, I still like her. I don't like her for one particular reason, but rather because she happens to have all the qualities I like."

Xu Musen sounded like someone who had just started dating, his brain flooded with dopamine, like a lovestruck fool.

What he said made the others feel a rush of goosebumps.

The lady boss isn't here, do you really need to lay it on so thick...

As they were speaking, they suddenly felt a gust of wind from behind and heard Zhao Lianmai's light cough.

They turned around and saw that An Nuannuan and Zhao Lianmai had already returned with breakfast.

An Nuannuan's beautiful cheeks were rosy from the morning sun. When she looked at Xu Musen, her peach blossom eyes carried a hint of sweetness.

"Come, give me the stuff. Go wash your hands and get ready to eat."

Xu Musen immediately stood up and took the basket of steamed buns from her hands caringly. An Nuannuan obediently nodded, her cheeks still a bit flushed as she looked at Xu Musen.

From an angle others couldn't see, she slowly lifted her head and planted a gentle kiss on Xu Musen's cheek, as if rewarding him for the words he had just said.