Chapter 156: The Viper's Discovery & The Race
In a sterile, white office high above the glittering sprawl of Seoul, Nam Gyu-ri sat like a spider at the center of a vast, invisible web. Her new position at OmniCorp's regional headquarters was a quantum leap beyond the grubby, domestic power plays of Top Tier Media. Here, she had access to near-limitless resources and cutting-edge analytical tools.
She was monitoring the online sentiment surrounding Aura Management with a predator's patience. Her poison-pen article had worked exactly as intended. The seeds of doubt were sprouting in fan forums and on social media, the carefully crafted questions creating a low-grade, persistent static around Aura's narrative of authenticity. She was pleased. It was a slow, subtle erosion, her preferred method of attack.
But Nam Gyu-ri was a professional. She didn't just rely on public metrics. She cultivated sources. A few discreetly transferred payments, a promise of future work—it was amazing what a little greed could purchase. Her web had threads leading into unexpected places.
Her phone buzzed with a message from an encrypted app. It was from one of those threads: a low-level freelance videographer, a man with a gambling problem of his own, whom she had on a small, informal retainer. He had just finished a lucrative, last-minute, two-day gig. The client was a small indie label. Aura Management.
He didn't have the footage—security had been airtight, with all data handled internally. But he had his eyes and ears. In a series of short, descriptive messages, he laid out the entire concept of the shoot.
Client: Aura. Project: Top secret documentary.
Setup: Stark black background. Single chair. Like a confession.
Content: Each of their main artists—Da-eun, Chae-rin, and that new guy from Eclipse—telling their personal sob stories.
Focus was on their past traumas. The rock girl's stage fright. The quiet one's time as a trainee. The idol guy… seemed like he was talking about his music being stolen. Very emotional.
CEO Han was directing them personally. Kept telling them to be 'more real.'
Nam Gyu-ri read the messages, a slow, cold smile spreading across her face. The initial flicker of surprise was instantly replaced by a deep, almost joyful understanding. She saw his strategy as clearly as if he had laid out the blueprint on her desk.
"Oh, you clever, clever man," she murmured to the empty, opulent office. "You're not running from the story. You're trying to get ahead of it. A public testimony. Turn their trauma into a shield of authenticity."
It was a bold, brilliant move. She had to admire it. He wasn't playing defense; he was launching a counter-narrative. He was planning to own the story of their pain so completely that her whispers would be drowned out by their screams.
But in his brilliant strategy, she saw a vulnerability. He was betting everything on a single, powerful emotional punch. He was planning a grand, dramatic reveal. And that gave her a window. She couldn't stop his documentary from coming out. But she could re-frame it before anyone ever saw it. She could inoculate the public against its emotional power.
She swiveled in her ergonomic chair and began to move with a lethal efficiency. She wasn't just a media strategist anymore; she was the producer for OmniCorp's biggest global launch. She had a budget that would make national governments weep.
She made a series of calls. The first was to OmniCorp's global head of digital marketing.
"I'm moving up the timeline for the pre-launch awareness campaign for Kai," she said, her voice smooth and authoritative. "I need a massive, targeted ad buy on YouTube, effective immediately. I want to own the digital airspace around a specific set of keywords."
She listed them off: "Aura Management. Aura Chimera. Ahn Da-eun. Park Chae-rin. Kim Jin-hyuk. Eclipse. And thematic keywords: K-pop documentary, artist struggle, authenticity, trauma."
Her plan was simple and devastating. She would create a series of slick, beautiful, 15-second pre-roll ads. They would feature the handsome, smiling, perfect face of the virtual idol, Kai. They would be set to the upbeat, infectious hook of his debut single. And over the joyful music, a warm, trustworthy narrator's voice would deliver a simple, powerful message.
The tagline she wrote herself: "Music should be an escape. A perfect world of joy and sound. From OmniCorp, this is Kai. The future is bright."
Her strategy was to surround Yoo-jin's raw, painful, black-and-white documentary with a world of vibrant, happy color. Before a viewer could even get to the 'Ghosts' Testimony,' they would first be served a bright, cheerful ad promising them escape and perfection. She would frame Aura's story as dark, heavy, and burdensome before they even had a chance to tell it. She would position Kai as the positive, joyful alternative. Why dwell on their depressing trauma, the subtext would scream, when you can escape into our perfect world?
The trap was set. She knew, from her previous battles with Yoo-jin, that he favored a meticulous, well-planned launch. He would have a release date set. A press schedule. A coordinated drop. Her ad campaign was scheduled to launch a full 24 hours before Aura Chimera's rumored debut date, ensuring she would control the narrative first.
Back at Aura Management, the mood was one of triumphant exhaustion. The final cut of "The Ghosts' Testimony" was complete. It was a masterpiece of raw, emotional power. They had their weapon, and it was ready.
Yoo-jin was with his small PR team, going over the launch schedule. "We'll drop the first teaser tomorrow, hint at a major announcement. Then a full press release to all major outlets on Wednesday, with the documentary scheduled to go live Thursday at noon. That will give the media time to prepare their stories…"
He was interrupted by the frantic entrance of the team's young video editor, a man named Choi Min-jun. He was pale, his eyes wide with panic.
"CEO-nim! You have to see this!" he said, breathless. He plugged his laptop into the main screen. "I was doing a final check on the YouTube keyword targeting for our release, and… look."
He brought up a complex analytics page. It showed a massive, just-activated ad campaign from a shell corporation they all knew was OmniCorp. The keywords were all of theirs. The ad spend was astronomical.
"They're targeting our release day," Min-jun explained, his voice shaking slightly. "They're going to run ads for their virtual idol right on top of our documentary. They're boxing us in."
Yoo-jin stared at the screen, the pieces clicking into place with horrifying speed. The freelance videographer. The leak. He had underestimated her speed, her ruthlessness. She knew. And she had already countered.
His meticulously planned, multi-day rollout was now a liability. It was a window of time he had given her to frame his story for him.
He looked around the room at his team, at the exhausted but proud faces of his artists. He had a choice. Stick to the plan and let Nam Gyu-ri define them, or throw the plan away and plunge into chaos. It wasn't a choice at all.
"She's expecting us to move on Thursday," he said, a dangerous, decisive glint in his eye. "She thinks she has three days to poison the well. We're not giving her three days. We're not even giving her three hours."
He turned to his PR head. "Cancel the press release schedule. Scrap the teasers. Inform the media outlets to stand by for an unscheduled, immediate major release."
Then he looked at the young video editor. "Min-jun. Is the final render of the documentary complete? Is it ready to go, right now?"
The editor, caught up in the sudden, ferocious energy, gave a tired but firm nod. "Yes, sir. It's finished."
"Then upload it," Yoo-jin commanded, his voice ringing with the authority of a general launching a surprise attack. "We're not waiting for noon on Thursday. The testimony goes live tonight."
The battle for the narrative had just become a frantic, real-time race to hit "publish" first.