Chapter 597: Promotional Video for the Park
"Then just buy one at Jiulong Warehouse Garden."
Lu Liang was silent for a few seconds, thinking of many pretentious things to say, but then swallowed them all back.
"Above is Jinji Lake, below is Dushu Lake, the city center is seven kilometers to the left, and Tianxing District is seven kilometers to the right."
He turned his head to introduce the surroundings and said, "This way, when we come to Su City in the future, we don't have to stay in hotels every day."
"That's what I was thinking too." Li Manli said cheerfully, hugging Lu Liang and happily asking, "How much per square meter?"
"That's not something you should worry about."
Lu Liang gave a faint smile and gently patted her head: "Tomorrow, go and take a look, send me the location once you've picked it out. Choose a slightly bigger and nicer one."
He vaguely remembered that Jiulong Warehouse was about ten thousand per square meter, but it didn't matter, even if it were ten thousand per foot, it would be fine.
When a person doesn't have money, they only have one kind of worry. When a person has money, they have countless worries, but not including the lack of money.
"Okay~" Li Manli said joyfully, curling up in Lu Liang's arms coquettishly.
The next morning, Lu Liang arrived at the reception room of the office building in the district, and the CCTV team had already arrived early.
"Hello, Mr. Lu. I'm Zhuang Qiang, the director and planner for this exclusive interview, and this is Ouyang Dan."
A middle-aged man in his forties, with a slim figure and a face full of smiles, introduced his team members and their roles.
Four men and one woman, the team setup was not much different from Wang Chuting's studio, all with directors, planners, cameramen, and hosts.
"Hello, Mr. Ouyang, you are much prettier in person than in the photos." Lu Liang greeted everyone, his gaze landing on Ouyang Dan.
Ouyang Dan was seven or eight years older than Lu Liang, once the sister of CCTV, a gold medal host for many years, but for some reasons, she seemed to have disappeared for a year or two and recently made a comeback.
Ouyang Dan laughed heartily: "Mr. Lu, you're too kind."
"Director Zhuang, how should we shoot, and where do we start filming?"
Lu Liang smiled, shifting his gaze to Zhuang Qiang.
Ouyang Dan was an intellectual beauty, only to be admired, not the type he liked.
"Mr. Lu, can we walk around the factory and shoot, or just sit down for an interview?"
Zhuang Qiang sought Lu Liang's opinion and added, "Just sitting might be a bit boring."
Lu Liang laughed: "Then let's walk and chat, anyway, you can edit it later."
A round of expansion was likely ahead, and he hoped to attract more talented individuals.
In terms of regular workers, their factory's benefits were basically sufficient; what was needed was talent in technical management.
Coincidentally, it was early May, and a large number of current season graduates or interns were entering the job market.
Don't be fooled by Tianxing Automobile's current fame; it's still a new company.
When high-end talent chooses, they would prefer BBA or TMD.
Just like Cao Wang, who was scolded like a grandson by Lu Liang at a suppliers' exhibition a few days ago.
To say a smile wipes out all grudges is impossible because he is waiting, and everyone is waiting.
When the May and June sales report comes out, if they fail, it's hitting someone who's down; if they succeed, they will be targeted.
Ouyang Dan had been on a break for more than a year, but her skills remained sharp. She briefly coordinated a few issues with Lu Liang before starting the interview.
Lu Liang's restrictions were simple: no talking about family or private life; anything else could be asked, but whether he answered was up to him.
Ouyang Dan understood and gestured to the cameraman to start, then instantly switched into her role: "Mr. Lu, the lock-in orders for Tianxing No.2 have broken 100,000. Is it convenient to disclose the current quantity?"
Lu Liang said, "Yesterday, we began the first delivery batch, and the lock-in orders have slightly increased; it should be around 120,000 to 130,000 now."
Moving to the workshop, he called over Zhuo Yifan and Luo Peiyong: "These are our workshop colleagues. If you have any technical-related questions, I may not know enough, but you can ask them."
This shoot was divided into two parts. Lu Liang continued to stroll around the factory with Ouyang Dan, while Zhuang Qiang and another cameraman talked with Zhuo Yifan and Luo Peiyong to understand some details, which would help in drafting a script later.
Ouyang Dan was surprised: "I remember Li Xiang's automobile, after three years of development, only managed to barely surpass a total order quantity of 100,000."
Lu Liang nodded, smiling: "Mainly because we caught a good time; this market has been continuously growing, almost doubling every year."
"Li Xiang's total sales broke 100,000 orders only before May. During the three-day Su City car exhibition, they secured orders for 10,000 units."
Understanding, Ouyang Dan asked: "Mr. Lu, I heard Tianxing's factory seems to be facing significant production capacity issues."
After learning about the interview with Lu Liang, she did a lot of homework, including the news that after the announcement of the 100,000 orders, people revealed that his delivery date had been postponed to 20 to 24 weeks, at least five months later.
It's well known that the development of the new energy industry is changing rapidly, comparable to smart phones seven or eight years ago.
This raised concerns that even though Tianxing was the leading intelligent car now, it could be phased out by the market in six months.
Lu Liang paused, laughed lightly, and said: "I have great confidence in our Tianxing model, even if it competes for a year, its technological advantage won't diminish."
Ouyang Dan nodded, looking into the distance, noticing there were more production lines and workshops but no people around.
She couldn't help asking: "Mr. Lu, I noticed that Tianxing's factory seems to have extra production workshops?"
"Indeed, we do."
Lu Liang sighed, revealing a troubled expression: "We've been prepared for a while now. We originally procured ten production lines, if fully operational, the maximum monthly capacity would be 48,000."
"Was it a misjudgment by the management?" Ouyang Dan asked cautiously.
"It was my misjudgment," Lu Liang said with a wry smile, not shirking responsibility.
He explained: "When we were preparing Tianxing, we conducted numerous market surveys."
"Taking the last three years as an example, annual sales of fuel sports car models were about 520,000 units, accounting for 5.2% of total sales."
"Last year's total sales of new energy vehicles were about 1.21 million units, and this year's total sales are conservatively estimated at over 2.2 million."
"5.2% of 2.2 million is 123,200 units; on average, monthly sales of new energy sports cars should be 10,200 units."
"As a new company, a newcomer in the industry, we should remain humble and respectful, so the monthly production was initially set at over 5,000."
"But we underestimated the market enthusiasm."
Lu Liang looked at Ouyang Dan, full of helplessness: "Mr. Ouyang, do you know our expectations for the first 24 hours after the press conference?"
"How many?" A hint of curiosity flashed in Ouyang Dan's eyes, sensing that Lu Liang might be pretending, yet seemingly sincere.
"Ensure 5,000, strive for 10,000, but not exceeding 20,000. We were aware that if locked orders exceeded 20,000, delivery would extend beyond 8 weeks; we didn't want consumers to wait too long."
Lu Liang sighed deeply: "But this 20,000 goal was achieved within the first hour after the press conference.
Even with cancelations amounting to over 20,000 due to some reasons, the 24-hour lock-in count still surpassed 30,000.
As of now, it has exceeded our expectations by about six times."
"Mr. Lu, does your company have any plans for increasing production so that consumers can receive their cars sooner?"
Ouyang Dan asked, showing the same helplessness on her face as Lu Liang, realizing that Boss Lu was acting a bit.
Lu Liang nodded slightly, bringing Ouyang Dan and the camera to another workshop: "There are two more production lines here that we plan to put into use."
"However, equipment testing, personnel recruitment and training, and trial production all require time, taking at least two months."
"Luckily, it's graduation season now. Interested students can try joining our Tianxing, and the benefits and treatment should far exceed other companies' offers."
Ouyang Dan was both amused and exasperated: "Mr. Lu, are you advertising?"
"Does advertisement require a fee?" Lu Liang asked with a smile.
"No."
Ouyang Dan shook her head and spoke to the camera: "Interested students are welcome to come and try. Along this trip, I've seen many young faces, making me feel Tianxing is a vibrant and energetic new company."
"The boss is also very fun and humorous, mainly handsome." Lu Liang grinned with eyes narrowed.
Ouyang Dan paused, then smiled wryly: "Mr. Lu, I can't promise this part will stay."
"It's okay, even as a blooper is fine."
"..."
Ouyang Dan was dumbfounded, clearly realizing that Lu Liang was treating their CCTV feed like an online streaming platform, but whether these clips would be kept or not wasn't up to her, nor was it her concern.
Leaving the production workshop, the group visited the cafeteria, dormitories, and office building.
The entire company exhibited a youthful trend, just as Lu Liang mentioned, with an average age of 32.8 years, even younger than him.
Ouyang Dan suddenly understood.
Finally realizing why Lu Liang, who had always declined interviews, would relent and agree this time.
The entire day of shooting felt like Lu Liang's personal show and a promotional video for the district.